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Research papers

Getting X-efficiency in marketing research

This paper outlines the concept of X-efficiency and how it applies to marketing research. It then explores one deceptively simple data collection method that exhibits X-efficiency by utilising the Internet in an innovative way.This method provides a...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Toby Potter, Martin Oxley
January 26, 2003
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Citation

Potter and Oxley (2003a, January 26). Getting X-efficiency in marketing research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/getting-x-efficiency-in-marketing-research